
The new Sea-Monkeys
REBRAND
THE INSTANT PET GETS AN UPDATE
Introducing The New Sea-Monkeys, a beloved classic reborn for a new generation. Originating in the mid-20th century, the original Sea Monkeys captured hearts with their innovative marketing and the allure of nurturing miniature aquatic life. Despite facing challenges over the years, this rebranding of Sea-Monkeys promises a triumphant return to the spotlight. `Discover the joy of these pint-sized underwater companions, renowned for their effortless care and captivating presence. Perfect for children seeking an educational adventure and parents yearning for a nostalgic journey back in time.
SCOPE
Concept Development
Rebranded Identity
Copywriting
Naming
Logo Design
Art Direction
Package Design
Point Of Purchase Display
3D Prototype
Ad Strategy
Web Presence



